Introduction to Web Metrics and Google Analytics (June 16 – July 7), a 3-week free online course
MulinBlog Online J-School is an ongoing initiative to build a learning community for people seeking free training in digital content skills such as web writing, audio slideshow storytelling, mobile audio/video storytelling, data visualization, web metrics and more.
ABOUT THIS COURSE
This course is designed for people who want to acquire working knowledge of Google Analytics. Students will learn key terms of web metrics, how to navigate the Google Analytics interface, how to understand key reports, and action strategies for various job roles.
HOW THIS CLASS WORKS
• This course consists of three weekly modules; in each weekly module, there are readings, quizzes, assignments and class discussions.
• There is no required textbook for this course. This course makes use of selected online articles/tutorials as lesson materials.
• You will have access to the Google Analytics account of MulinBlog and use the real data to experiment with skills discussed in class.
• For a satisfying learning experience for both you and your classmates, we ask that you work on the assignments and actively participate in class activities.
• A course completion certificate will be issued to students who satisfactorily complete all the required coursework.
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