Nature of the tasks:

• Defines and Implements web editorial strategies, schedules, guidelines and tools over the full content life cycle
• Creates content strategy deliverables, e.g. content Inventory and audits, gap analyses, content models, taxonomies and metadata schemes, style guides, etc.
• Identifies how content (e.g. web pages, social media, biogs, newsletters etc.) can underpin business goals and respond to user needs
• Defines key themes and messages, tone, content purpose, content gaps, SEO, content channels, workflows and governance of content for specific projects
• Analyses user feedback to help inform and improve content strategy
• Suggests solutions to ensure consistent and timely publication of content
• Identifies achievable success factors and measurement tools for content strategy
• Produces content strategy reports
• Capable of conducting analytic research on user surveys in Microsoft Excel
• Maintain a series of content inventories – screening existing content and updating the content inventory database

Knowledge and skills:

• Excellent knowledge of the emerging field of content strategy
• Good Interpersonal skills
• Excellent research, writing and reporting skills
• In-depth editorial knowledge on content modelling and creating Drupal content types (technical knowledge is not required)
• Very good knowledge on content strategy / SEO / user and business needs analysis
• Capable of writing guidelines, editorial briefs and reports for Senior Management
• Very good knowledge on the EU and its institutions – meaning being familiar with all the websites of the EC
• Being able to convert content models into tangible wireframes – be familiar with wireframe software such as Axure, Sketch and Omnigraffle
• Ability to deliver presentations
• Good communication skills
• Experience in user testing techniques (at least understand what the different techniques entails – so passive knowledge instead of in-depth knowledge)
• Capable of translating content needs into user experience concepts – therefor the capability of using wireframe (Sketch) and mind mapping (MindNode) software is a big asset
• A content strategist is the bridge between the information architect/user interface designer and the content person. Therefor the person should have a good knowledge from both worlds

Language skills:

• Very good command of English
• French is an asset

Education and Experience:

• University level education
• At least 4 years of professional experience within the type of work.