Based in Hong Kong
You read, watch and listen to media. You write and produce media. You know media! In fact, packaging content for your audience is second nature. When someone coined “social media” you were mystified because, for you, media was never unsocial. It’s about listening and engaging with the world because you’re a part of it – a participant – and you care. You are Greenpeace’s new Multimedia Editor.
Greenpeace is hiring a Multimedia Editor for Asia Pacific based in Hong Kong.
Using content produced at national offices, the Multimedia Editors from three regional “hubs” will amplify the reach and impact of Greenpeace’s campaigns by selectively distributing multimedia to international audiences, responding to external inquiries, actively monitoring traditional and social media, commissioning translations for visuals and managing a global news calendar and database of external suppliers.
This is an exciting, new position for someone who is passionate about multimedia, storytelling and engaging audiences from inside one of the most fast-paced, exciting organizations on the planet.
Main responsibilities
1. News coordination and strategic input
Work closely with Managing Editor, National Regional Offices and global campaign projects on a daily basis to leverage a mix of traditional and social media platforms to distribute relevant content regionally, both proactive and reactive. Suggest content, provide insight on which story angles will be most effective for the region and advise campaign projects on forthcoming opportunities. Curate and aggregate content and commission translations where appropriate.
2. Commissioning
Commission translation of audio-visual assets for distribution in other language markets; exercise editorial judgment. Exceptionally when requested by Managing Editor, oversee commission, editorial and archival of multimedia productions within budget, consistent with Greenpeace’s brand guidelines and respecting of international copyright laws.
3. Licensing and copyright management
Evaluate requests for multimedia, negotiate rates and licensing agreements as appropriate; provide invoicing and payment information in conjunction with Library services.
4. Relationship building and networking
Uphold relationships with key media influencers, including photo editors and broadcast producers, as well as internal stakeholders in National Regional Offices and Greenpeace International. Attend meetings and conferences where networking opportunities exist and maximize these for the benefit of the organization.
5. Monitoring and tracking
Set up real-time monitoring across relevant communications streams (traditional and social media) in the region to identify opportunities for reactive media relations and campaigning, as well as Greenpeace’s impact on relevant public conversations.
6. Responsive communication and rapid response
Respond to external events or incidents that offer opportunities for the organisation and/or reputational threats to the organization, as directed by the Managing Editor. Provide assistance to National Regional Offices with ship visits and Global Days of Action as requested.
7. Production capacity
When in-house expertise is required, plan, shoot, caption, edit and distribute news photo and video for traditional and social media, ensuring the availability of high quality images to a wide range of Greenpeace International communications channels.
8. Knowledge of production and technology
Keep abreast of developments in video and photo production particularly in regard to cameras, editing software, transmission technologies and emerging social media platforms in order to maintain Greenpeace’ cutting-edge reputation.
9. Protocols and standards
Contributes to the development of policies and positions that support high quality communications output as set in the Global Communications Principles document; facilitate work groups and convene project teams as needed for NRO input in the region.
10. Visual writing and editing
Prepare and/or edit captions, slide shows, macros and other visual content for distribution across Greenpeace International channels.
Skills and qualifications
- Significant (5 years+) professional experience in a newsroom environment with responsibility in photo and/or video journalism
- A track record of achieving success in traditional and social media-driven campaigns or initiatives
- In-depth knowledge of international news media operations and distribution
- Deep familiarity with Internet culture along with active participation in at least three different social media platforms
- Demonstrated skills in generating online sign-ups and digital marketing
- Understanding of media monitoring and social media analytics tools and monitoring platforms
- An understanding of the different cultures, languages and customs of people in the region
- Ability to multitask and engage online communities across multiple networks at the same time
- Sound technical and productions skills including camera operation, non-linear editing and script-writing
- Understanding of photo and video archiving systems, including cataloguing and key wording
- Knowledge of copyright and licensing
- Experience summarizing quantitative and/or qualitative data in narrative form (data visualizing experience a plus)
- Demonstrated ability to synthesize complex subjects for teaching, training or documentation purposes
- Experience in working across borders with multi-cultural teams
- Strong influencing skills – the ability to lead diverse teams to achieve agreed goals and to drive change without direct authority
- Strong analytical skills and a good understanding of organizational development and business planning
- Excellent negotiation, facilitation, communication and presentation skills
- Experience in working effectively to tight deadlines with multiple projects
- Exceptional written and spoken English, with a second language preferred
- Willingness to travel frequently
- Flexibility around working hours
Application deadline: 22 February 2015
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